Pharmacy can now promote vaccines, beer and nicotine

Latest NewsBioPharmaComment

Under the authorisations granted by the TGA, an Australian pharmacy administering COVID-19 vaccines can promote a local pub to the fully vaccinated while advertising the availability of nicotine e-cigarettes.

Over 4,000 community pharmacies have come forward to participate in Australia's COVID-19 national immunisation program. The program is in the process of gradually expanding to include these pharmacies.

At the same time, the TGA has issued multiple authorisations to allow the advertising of certain products, including the COVID-19 vaccines, beer and other alcohol as a reward for the fully vaccinated, as well as the promotion of nicotine e-cigarettes.

The authorisations mean a pharmacy could negotiate an arrangement with a local pub to reward the fully vaccinated with beer or other alcohol, promote that arrangement, while also advertising the availability of nicotine e-cigarettes.

In its authorisation of the promotion of beer and other alcohol as a reward for the fully vaccinated, the TGA says any advertising must not have a "strong or evident appeal to minors."

The 'carve out' makes sense given it is illegal to supply alcohol to minors. The authorisation of nicotine e-cigarettes does not include the same 'carve out'.