The guidance flags content that "presents personal experiences, testimonials, endorsements or expert commentary in a way that encourages consumers to use or seek out a product". A patient who describes how a medicine changed their life is sharing a statement that reflects their lived experience, and it deserves unconditional respect.
Under the TGA's new rules, the safest story is one without the patient experience
October 2, 2026 Latest NewsBioPharmaComment
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